INNOVATIONS THAT MEET THE CHALLENGES OF THE LIVING SPACES OF TODAY AND TOMORROW
Created by Fnac Darty in collaboration with Wild Buzz Agency, La Maison de Demain (The Home of Tomorrow) will let families explore the living space of the future from June 2 to June 12, 2022, in the heart of Paris’s second arrondissement.
With a total of 12 rooms, this space features different aspects of home life (cooking, entertainment, working from home, well-being, cultural activities, accessibility, leisure activities for kids, household upkeep and more), allowing everyone to experience first-hand how our domestic lives could evolve in the future. Well-being, sustainability and simplifying our lives will be at the heart of these transformations. Among the technologies being showcased, visitors will also get an exclusive preview of over 20 innovations.
DRIVEN BY SUSTAINABILITY
A pioneer of environmental responsibility issues, Fnac Darty is once again choosing to promote sustainable innovation and extending products’ life spans. Throughout the experience, visitors will be given advice and learn about best practices to help them better maintain their electronic devices and domestic appliances. They will be able to attend workshops held in a repair space, where they will be shown that it’s always better to try to repair rather than replace.
In keeping with our strategic plan Everyday, we remain committed to promoting educated choices and more sustainable consumption. Recognizing that technology has a key role to play in improving our daily lives, the Group sees this event as a way to celebrate practical innovations and good practices so that French people may keep their devices for as long as possible.
Julien Peyrafitte, Commercial Director France at Fnac Darty
OPENING THE HOME TO AN ONLINE AUDIENCE VIA LIVESTREAM
In order to make the most of this unique experience, Fnac Darty will also organize a live shopping event, which will take place within La Maison de Demain and feature many guest influencers. This event will be a great chance for people who want to virtually explore La Maison de Demain and have fun doing so.
Available on the websites fnac.com and darty.com, as well as the two brands’ social media accounts, this live shopping will be streamed on Tuesday, June 7 at 19:00 and a catch-up recording will be made available afterward.
