The Olympic and Paralympic Games Paris 2024: An Unprecedented Partnership for Fnac Darty
As an Official Supporter, Fnac Darty will be contributing to the Olympic and Paralympic Games Paris 2024 through a range of initiatives before and during the events. These initiatives will involve athletes, employees and customers with the ambition of sharing this unique, global event with them and promoting the Group’s expertise as a European leader in the retail of entertainment and leisure products, consumer electronics and domestic appliances.
Fnac Teams Up with Enzo Lefort and Élodie Lorandi
Fnac is proud to team up with French fencer Enzo Lefort and Élodie Lorandi for the Olympic and Paralympic Games Paris 2024.
Born in Cayenne, French Guiana, in 1991, Enzo Lefort is a French fencer and member of the French foil team. With an outstanding track record, he has been collecting major titles for over a decade, counting individual world champion and Olympic, world and European team champion among his accolades.
As well as being a French fencing icon, Enzo Lefort has a degree in physiotherapy under his belt. Full of curiosity and passion, he is the author and the hero of the French-language manga Enzo, which tells the tale of his irresistible rise to the top, from childhood to the building of his exceptional track record.
He is a keen photographer and has produced two remarkable, self-published books: Behind the mask (2020) and Hors-Piste (2021). He published Olympic Backstage in 2022. In this truly immersive insight into a gold medalist’s preparation for the Olympic Games in Tokyo in 2021, which was held in the midst of the Covid pandemic, Enzo Lefort reveals just how a talented a photographer he is.
Being able to shine a spotlight on sports through culture in the runup to Paris 2024 is something I consider incredibly important to the legacy of these games. Joining Fnac as a Fnac athlete will allow me to contribute alongside one of the biggest players on the French cultural scene.
Enzo Lefort, fencer and Fnac athlete
Born in Cannes in 1989, Élodie Lorandi is a French para-swimmer. Having undergone multiple operations for a rare disease, Élodie began swimming at the age of four. She was already a national champion and French record-holder as a junior, but then her career really took off: Élodie became world champion and competed in three Paralympic Games where she won several medals, including a gold in London in 2012 in the 400m freestyle. In 2018, having amassed 40 international medals, she joined the French rowing team and won a medal at the World Championships. The Covid-19 pandemic brought everything to a standstill and Élodie put her career on hold to become a mother in 2021, before returning to top-level swimming in 2023. Fnac Darty is delighted to be supporting Élodie, who is a shining example of resilience and pushing one’s limits as she prepares to write the final chapter in her extraordinary career.
It is an absolute joy to feel looked after, supported and encouraged.
Élodie Lorandi, para-swimmer and Fnac athlete
Employees and customers will have the privilege of attending one of their training sessions and will be offered a peek behind the scenes of their preparation. Enzo Lefort will also meet his fans during an in-store book-signing to mark the release of volume 2 of his manga, ENZO.
CTS EVENTIM and France Billet, a CTS EVENTIM and Fnac Darty Group subsidiary, have been Named Official Supporters of the Olympic and Paralympic Games Paris 2024 Ticketing System
CTS EVENTIM and France Billet have been chosen as Official Supporters of the Olympic and Paralympic Games Paris 2024 ticketing system. The consortium is collaborating with Paris 2024 by providing a high-performance system to ensure that the user experience for the events is smooth, thus consolidating its role as a French leader in ticketing solutions.
A key role in support of those involved in Paris 2024, at the heart of the Olympic and Paralympic sites
For the duration of the Paris 2024 Olympic and Paralympic Games, Fnac Darty’s teams will be there to support the athletes in the Athletes’ Village and across the 160 venues hosting the events.
Darty after-sales service technicians will be available to step in if needed and ensure that the products provided by the brand keep working as they should. A total of 25,000 large and small domestic appliances will be supplied to all Olympic and Paralympic venues, including the Media Village in Le Bourget.
The Group is proud to announce a goal of “100% reuse” for all its products, in accordance with its desire, set out in its strategic plan Everyday, to grow its range of Second Life products and promote responsible consumption. The Group will therefore seek out the best possible Second Life for all large and small domestic appliances. They will be taken back, tested, refurbished and either offered for Second Life sale in our stores after Paris 2024 or donated to charity; any products that have suffered excessive wear and tear will be sent for recycling.
Fnac will be on the ground with a 35m2 pop-up store in the Village Plaza, located in the heart of the Athletes’ Village for the duration of the Olympic and Paralympic Games Paris 2024. The aim is to enhance the experience of the athletes and their delegations by allowing them easy access to a selection of entertainment and cultural products, including tourist guides in a number of languages, games, greetings cards and postcards, and Paris souvenirs. Electronic accessories will also be available.
Original Content Celebrating the Values of Sports, Athletes and Fnac Darty Employees
Perhaps the best expression of Fnac Darty’s commitment to the Olympic and Paralympic Games Paris 2024 is its two French web series, one for each of the partner brands: “Le Corps et l’Esprit” (The body and the mind) for Fnac and “La quête de l’excellence” (In pursuit of excellence) for Darty.
Released monthly on Instagram and TikTok until the start of Olympic and Paralympic Games Paris 2024, these web series reflect Fnac Darty’s desire to celebrate both French athletes and para athletes as they prepare for the games and the passion of its employees (after-sales service technicians/delivery drivers etc.), who share the same values of pushing one’s own limits and striving for excellence. Check out the web series (in French) on Instagram, TikTok, fnac.com and darty.com
Fnac Darty: A Major Player at the Intersection of Sports and Culture
Ahead of the Olympic and Paralympic Games Paris 2024, Fnac Darty wants to develop initiatives for the Cultural Olympiad. This multidisciplinary artistic and cultural program, which will take place throughout France before and during the events, reflects a desire to mix genres and disciplines beyond sports.
Last but not least, the Paris 2024 adventure is about the commitment of the Group’s 18,000 employees
Since the partnership became official on January 23, 2023, Fnac Darty employees have been able to get involved and fully participate in this event, including volunteering in the organization, running in the Marathon pour Tous, relaying the Olympic Torch or cheering from the grandstands during the events by winning tickets.
The Group is involving its employees by introducing various activities at head office, with three objectives: to inform them about the partnership in order to pique interest and generate pride; to share the values of sports and the Paris 2024 Olympic and Paralympic Games; and to offer them a unique experience.
We are honored and proud to have been chosen by Paris 2024 to promote these Games by way of cultural events beforehand and services offered throughout the competition. This partnership recognizes how the Group uses its expertise to support French people on a daily basis.
Enrique Martinez, Chief Executive Officer of Fnac Darty
We are delighted to welcome Fnac Darty as an Official Supporter of the Olympic and Paralympic Games Paris 2024. We share an ambition to bring the worlds of sports and culture closer together.
Tony Estanguet, President of Paris 2024
