Entertainment discoveries, testing of new technologies, live-streamed events, expertise, independent advice: everything that defines Fnac on a single website
Fnac today unveils its new recommendations website l’Éclaireur Fnac, which decodes the latest entertainment and technology news, as well as social issues in these areas, to navigate Internet users toward a more informed choice.
L’Éclaireur Fnac brings together all the content produced daily by the Group’s editorial teams: La Claque Fnac, Le Labo Fnac and Les Conseils Fnac. Fnac relied on Fisheye’s editorial and technical expertise to help design this site and bolster its editorial line-up with the addition of a team of expert journalists headed by Florence Legrand.
Le meilleur de la culture et de la tech pour éveiller la curiosité, nourrir les passions et éclairer les choix
L’Éclaireur Fnac is divided into six sections that are central to the Fnac universe: Entertainment (books, comics, movies, music etc.); Pop Culture (video games, manga, international comics, TV shows, board games etc.); Tech (smartphones, computers, TVs, sound etc.); Social Issues in the Digital Age; La Claque Fnac (the digital face of the brand’s cultural activities); and the famous Labo Fnac.
L’Éclaireur Fnac provides a single location for a wide range of written, video and podcast content, including tests, reviews, interviews, reports and news shorts. Internet users will love the quality of Labo Fnac’s independent articles, the livestreamed cultural exchanges hosted by La Claque Fnac and the huge amount of original content and opinion
shared by the brand. L’Éclaireur Fnac will also enable the brand to build on its in-store events by broadcasting all its major cultural events live and on demand, not to mention the forthcoming addition of live tech and gaming streams.
One of the flagship events scheduled for the end of the year is Fnac Live Paris on December 6 and 7, a major entertainment event which this year will be broadcast in a brand new hybrid format on its new channel, l’Éclaireur Fnac.
In addition to the in-person concerts at the Théâtre du Chatelet, L’Éclaireur Fnac will be showing a dozen or so live concerts filmed in the prestigious setting of the Hôtel de Ville in Paris, showcasing rising stars, fresh talent from the world of contemporary music and more-established artists.
Attend the opening of Fnac Live Paris by logging on to leclaireur.fnac.com at 19:00 on December 6 to hear an exclusive first live performance by Ed Sheeran as he marks the release of his album =.
L’Éclaireur Fnac, the embodiment of Fnac Darty’s educated choice
As the latest manifestation of Fnac Darty’s strategic plan Everyday, l’Éclaireur Fnac aims to contribute to the Group’s mission: “committing to providing an educated choice and sustainable consumption.” It is designed as a decision-making tool, a way for Internet users to cut through the overwhelming amount of choice that is out there today so they can discover and understand what is happening in the worlds of entertainment and technology, both now and in the future.
We live in a world with an overwhelming amount of choice and a constant stream of entertainment and tech-related news, which is why we have decided to create a single online platform to host our experts’ opinions on the works and products that they are reading, listening to, watching and testing on a daily basis. L’Éclaireur Fnac is a new website that groups all of our recommendations together for a wide audience
Samuel Loiseau, VP Customer, Marketing, and Business Development at Fnac Darty
